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Power of Produce Program Charlottesville

  • From: September 22, 2012 - October 13, 2012 (Every Saturday)
  • Venue Details: Charlottesville City Market
  • Address: Water Street & First Street, Charlottesville, VA 22902
  • Times: 9-11:30am every Saturday
  • Admission: None
  • Contact: Have a Stake in the Market Team
  • Send Email

University of Virginia students connect Charlottesville children to their food. A University of Virginia Jefferson Public Citizens Team will provide nutritional programming to children at the Charlottesville City Market in an effort to connect children to food production and help them create healthier eating habits. The Have a Stake in the Market Team will be offering programming at the Charlottesville City Market open to any child age five through twelve. Programs will include nutritional education, cooking demonstrations, cooking classes, book corners, face painting, and agricultural education. Children will be given $2 in Fun Bucks to spend on any produce item. They will then have the option to participate in any of the programs offered on that particular Saturday. On September 15, the team will be at the Charlottesville City Market to register children and to provide more information about how the program works. The program will begin September 22 and will run each Saturday through October 13 from 9-11:30am. The program is modeled after the Power of Produce Program from the Oregon City Farmers Market. After researching a number of efforts at other markets, the team was attracted to this particular program because they felt that it is the best fit for the Charlottesville community and the City Market. “Giving the children the funding gives them the ability to choose, and the ability to choose a produce item gets them excited about preparing and consuming it,” said team member Kate Breimann. “People in our society have become detached from food production and agriculture. We hope this program will encourage healthier habits, open up a dialogue about nutrition, teach children about different types of produce, and ultimately peak their curiosity about where their food comes from,” said Natalie Roper, who has been on the team since its conception. Children may join the program on any Saturday and may participate as many times as they wish. The must provide a signed consent form from a parent or guardian before participating, but need only submit the form the first time they attend. For a copy of the form, email the team at or parents may accompany their child to the market. The University team partners with Market Central to provide support to the Charlottesville City Market. This is the second year that the project has been working the City Market. Last year, the team researched demographics of people who already shop at the Charlottesville City Market. After determining who is attending, the team began to focus on who is not attending. In an effort to reach the largest and most diverse group, the team decided to target this year’s project towards a younger generation. The team hopes to excite youth about local food, fresh food, and healthy eating.