Festivals, cultural and other special events provide enrichment and enjoyment to those who call Charlottesville and Albemarle County as well as the many thousands we welcome yearly who travel to this area to enjoy our eclectic mix of food, music, the arts, and more! The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) is committed to partnering with community-based organizations that help to foster festival activity by reaching those out-of-area who might be inspired to visit our area to enjoy one or more of the arts and cultural offerings throughout the year.
The CACVB is providing marketing funding in fiscal year 2015 (July 1, 2014 - June 30, 2015) to support marketing and advertising initiatives that can attract visitors to these festivals. Prior to this year, the same funding was provided through a process known as ABRT. This year, applicant organizations interested in being considered for marketing funding, only, will apply directly to the CACVB. Information about the application process is found on this page with PDF files ready for download.
If, after reading through these documents, you believe that your organization qualifies to be considered, then you are encouraged to apply. The deadline for submitting completed applications is 5:00 p.m., November 15, 2013 and are to be sent in PDF format to firstname.lastname@example.org . Incomplete applications will not be considered. Applicants are encouraged to contact Kurt Burkhart, CACVB Executive Director, with any questions prior to submitting applications.
Instructions For Submitting Application
Checklist for Applicants
Non-Profit Festival Funding Marketing Application
Score Sheet for Non-Profit Festival Marketing Program
Policy Statement by the Charlottesville Albemarle Convention and Visitors Bureau
How to Create the Event Impact Report
Sample Event Impact Report
2013 Tourism Sponsorship Program Press Release