Tourism Marketing Sponsorship Grant Program


The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) announces the Tourism Marketing Sponsorship Grant Program, providing marketing funding for festivals, cultural events, the arts and tourism initiatives is now open! The deadline for submitting applications is Monday, April 30, 2018 at 5:00 p.m.

This tiered funding process will give first time and veteran applicants, whether not-for-profit or business entities, the opportunity to apply for marketing funding for events that begin no sooner than July 1, 2018 and conclude on or before June 30, 2019. This program requires applicants to demonstrate how they will market and promote their event to attract prospective visitors (overnight and daytrippers) to the greater Charlottesville area.

It is advisable for applicants to download the documents below and to fully understand the guidelines and responsibilities as outlined. Applicants are encouraged to thoroughly read and understand the CACVB policy and application requirements. Most important is for applicants to indicate which tier they are applying under.

Deadline for submitting completed applications is Monday, April 30, 2018 at 5:00 p.m. All questions regarding the application and process must be addressed no later than three (3) days prior to the deadline. Applicants are encouraged to contact Bri Warner, CACVB Director of Sales, Marketing & Media Relations, with any questions by email prior to submitting applications. Applications that do not include required information will not be considered. 

All applications and supporting materials must be sent in PDF format to as receipt will be determined by email delivery. In addition to email submission, the original and 4 hard copies must also be received at the CACVB’s downtown office in the Transit - Visitor Center Building no later than close of business on April 30, 2018. The CACVB office is next to the Sprint Pavilion and across from City Hall on the Downtown Mall.

*The CACVB will host an information orientation session to meet prospective applicants on Wednesday, April 4th from 9:45 a.m. - 10:45 a.m. at CitySpace. 


2018-19 Tourism Sponsorship Program Media Release


CACVB Sponsorship Policy


Tourism Sponsorship Program Application  


Event Attendee Survey