THE CHARLOTTESVILLE ALBEMARLE CONVENTION & VISITORS
BUREAU RECOGNIZED BY ITS PEERS
The CACVB wins two VIRGO Travel & Tourism Awards at the
Virginia Association of Convention & Visitors Bureaus annual meeting
CHARLOTTESVILLE, Va. (May 31, 2013) - The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) was presented with two prestigious VIRGO Travel & Tourism Awards at the 2013 Virginia Association of Convention & Visitors Bureaus annual meeting in Abingdon, Virginia. The tourism organization took home two out of the 13 state awards, handed out to "individuals, groups, businesses and destination marketing organizations that significantly contribute to the Commonwealth of Virginia's economy through tourism promotion and development."
The CACVB received Virgo Awards for:
- Advertising & Promotions Online for its record-breaking Facebook marketing efforts. The CACVB's Facebook page achieved #1 ranking as the most talked about travel/leisure City page in the world in the fall of 2012.
- Public Relations Initiative for the "Rebranding Charlottesville & Albemarle County" efforts, which included the public launch of our new logo and brand identity. The launch took place at the Paramount Theater on February 22, 2013; it yielded extensive media coverage both locally and nationally.
The Virginia Association of Convention and Visitors Bureaus' mission is to offer advocacy, networking and professional development opportunities for the purpose of member destination success.
Upon accepting these awards on behalf of the CACVB Executive Director, Kurt Burkhart, said that he was "extremely gratified by this recognition from industry professionals who know and understand what constitutes impactful marketing."
Burkhart also recognized and congratulated the entire team at the CACVB and its creative partners at Payne, Ross & Associates upon winning the VIRGO for Public Relations Initiative, saying, "The success of our recent rebranding is a direct result of how well we connected with our community partners and stakeholders and took to heart their input and suggestions. Winning this award is further validation of our good efforts."
This year marks the fifth year for the VIRGO Travel and Tourism Awards and the first in which the CACVB has won. "When you're up against other great destinations from within the state, gaining this special recognition puts Charlottesville and Albemarle County in the good company of the best."
Also, this is the first year that judging for the VIRGO Awards was done by a panel of out-of-state industry professionals.
In addition to serving as the global resource for marketing the tourism assets of Charlottesville and Albemarle County, Virginia, through www.visitcharlottesville.org, the CVB assists tour operators, meeting planners, reunions and other groups in planning visits to the destination. CACVB's mission is "to enhance the economic prosperity of City and County by promoting, selling and marketing the City of Charlottesville and County of Albemarle, as a destination, in pursuit of the meetings and tourism markets." CACVB operates the Downtown Visitor Center (610 E Main St) which is open daily from 9 a.m. to 5 p.m., and a satellite Visitor Center in the Albemarle County Office Building (401 McIntire Rd) which is open Monday through Friday from 9 a.m. to 5 p.m., as well as a touch-screen kiosk at Monticello's Thomas Jefferson Visitor Center.
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