Showcase Your Business to Visitors
The Destination Development team at the Charlottesville Albemarle Convention and Visitors Bureau (CACVB) can connect you to opportunities that will further your reach.
We are committed to positioning the value of tourism within the City of Charlottesville and Albemarle County as an industry that benefits our entire community's quality of life.
What We Do
The CACVB aims to build the economic prosperity of the City of Charlottesville and Albemarle County with a community-focused approach and equitable and inclusive lens.
Engage With Us: 7 Steps to Get Started
Your business deserves to be top‑of‑mind for visitors as they choose where to eat, stay, and explore, and partnering with the CACVB helps make that happen.
1. Become a Trusted Source with a Listing
Visitors see VisitCharlottesville.org as a reliable source of information. Being listed boosts your legitimacy and makes travelers more confident choosing you. Tourism-related businesses can request a free listing through the Partner Registration Form. Already have a listing? Log in through the Partner Portal to update copy, images and links to keep information relevant.
2. Put your Events in Front of Engaged Visitors
Visitor-focused events that take place in Charlottesville and Albemarle County can be listed on the Events Calendar for free! Use the Events Submission Form to get your event on one of the top‑visited pages on VisitCharlottesville.org.
3. Get Early Access to Opportunities Through our Newsletter
Sign up for our partner newsletter for access to news, training and networking opportunities, grant announcements, and sales updates. Communication is sent monthly.
4. Stay Top of Mind with our Visitors
Our Travel Specialists directly influence where visitors go, so knowing your business helps them recommend you to travelers ready to take action. They reach visitors through the Mobile Visitor Centers, mailed and bulk brochures, and by answering questions via phone and email. They can also provide planning materials through our Bulk Order Form.
5. Create Stronger First Impressions and Increase Visibility
We’re always building guides, social posts, itineraries, and seasonal campaigns using partner photos. Photos help us accurately represent your vibe, whether it’s adventurous, relaxing, family‑friendly, or upscale, leading to better matches with visitor interests. You can upload these photos or videos through Snapsea.
6. Leverage Research and Funding Resources
Plan smarter by leveraging research and resources we’ve collected. Long-term plans, like our Tourism Master Plan, visitor research, and grant opportunities can be found on our Research and Funding Resources page.
7. Drive Engagement through Collaboration
Our content is designed for trip planning, and it often drives direct clicks, foot traffic, and bookings. We’re always looking for fresh experiences and offerings to highlight on VisitCharlottesville.org. Explore our Content Calendar to see what Marketing will be focusing on in the coming months, and let’s connect.
More Ways to Get Involved
Login to the Partner Portal
Our Partner Portal provides easy access to much of the information listed above. Don't have a login? Contact development@visitcharlottesville.org
Explore our initiatives - Job Fairs, Tourism for All, and more!
We actively build multi-stakeholder partnerships within the community to further develop our destination.
Looking to hire? We work with local schools and educational organizations to expose students to careers in the hospitality and tourism industry. Our K-12 workforce programming includes exploration days and fieldtrips, school presentations, and job fairs. To get involved in this work or participate in an upcoming job fair, contact development@visitcharlottesville.org.
Apply for Grant Funding & Sponsorships
If you are looking for funding assistance to support initiatives and projects, the Destination Development team can help connect you to upcoming opportunities.
We focus on experiences that appeal to the visitor. Generally, these experiences attract individuals from 50+ miles away and generate overnight visitation. Below are a few organizations that offer reoccurring funding opportunities.
- American Trails
- Charlottesville Area Community Foundation
- Charlottesville Vibrant Community Fund
- Dominion Energy Charitable Foundation
- Mid-Atlantic Arts Foundation
- New Belgium Brewery—Bicycle Advocacy
- onX Maps Adventure Forever
- Together Outdoors
- UVA Arts Council
- Virginia Commission for the Arts
- Virginia Department of Historic Resources
- Virginia Humanities
- Virginia Museum of History & Culture
- Virginia Outdoors Foundation
- Virginia Tourism Corporation
- Virginia Wine Board
Need help with an application? Speak with one of our Destination Development Managers directly for support.
Group Sales
Charlottesville and Albemarle County is a popular destination for group tours including students, retirees, reunions, work retreats, and more.
If your business is interested in opportunities to host meetings or groups, email our Sales Manager Teresa Lamb at tlamb@albemarle.org. If you are planning a large group event in the area, you can submit a Request for Proposal for your event needs.
Advertise with us
Ad space is available to purchase on targeted pages across our website. These ads appear on pages such as Places to Stay or Things to Do and are different from the free listings all business are welcome to set up. You are also welcome to sponsor blog content.
Learn more about advertising opportunities here.
Host the mobile visitor center at your event
Our travel specialists bring our two Mobile Visitor Centers (MVCs) to various spots in the community on a set weekly schedule. The MVCs are also available to book for special events.
In the past, our MVCs have served visitors at events like UVA Tailgates, Winter Wander at the Boar's Head Resort, and the Grand Illumination on the Downtown Mall. Email info@visitcharlottesville.org to inquire about booking.
Request Brochures for your patrons
We can help you supply your guests or patrons with local maps, brochures, and Visitor Guides. Complete our Bulk Order Form and one of our Travel Specialists will assemble what you need. Orders can be shipped to you or picked up at the CACVB office.