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THE CHARLOTTESVILLE ALBEMARLE

CONVENTION & VISITORS BUREAU'S INSTAGRAM ACCOUNT
NAMED ONE OF TOP 6 BEST CITIES IN THE COUNTRY

Livability recognizes the destinations in the U.S. who are
"best at engaging their residents and promoting their place"

CHARLOTTESVILLE, Va. (March 3, 2016) - The official destination marketing organization for Charlottesville and Albemarle County, the Charlottesville Albemarle Convention & Visitors Bureau (CACVB), has once again been recognized for its innovative efforts in social media marketing.

Livability named the destination one of "The 6 Best Cities on Instagram", alongside Ann Arbor, MI, Sugar Land, TX, Little Rock, AK, Issaquah, WA, and Asheville, NC.  Referring to the Charlottesville & Albemarle County Instagram account, Livability says: "Like the town itself, Charlottesville's account is filled with character. Even the account description gives you a hint at the town's fun feel, as it reads, "Taking over Charlottesville's Instagram because Thomas Jefferson would have wanted us to." The mostly food-free images, which are replaced by outdoor vistas and cycling or hiking pictures, give a hint to why the town often appears on lists of the most healthy places to live."  The link to the article is http://www.livability.com/topics/business-and-economy/the-6-best-cities-on-instagram and the link to the CACVB's Instagram account is https://www.instagram.com/charlottesvilleva/ .

The CACVB has received recognitions for its social media channels in the past, as it received a prestigious Platinum Adrian Award from the Hospitality Sales & Marketing Association International (HSMAI) for an innovative social media campaign in 2013.

The CACVB's Executive Director, Kurt Burkhart, is thrilled with this new recognition.  "Our team is humbled by this recognition," he said.  "Being chosen as one of only 6 destinations in the country for our innovative use of Instagram is a real honor and a true testament to our team's hard work and dedication.  I would like to congratulate our Digital Marketing Coordinator, Ellen Sewell, as well as the interns who have helped us over the past few years in managing our social media in a creative and appealing way," he said.

Livability explores what makes small-to-medium sized cities great places to live. Through proprietary research studies, engaging articles and original photography and video, we examine topics related to community amenities, education, sustainability, transportation, housing and the economy. We then leverage that expertise to develop city rankings for a range of topics including small towns, college towns and our annual Top 100 Best Places to Live.

Charlottesville and Albemarle County, as a destination, have racked-up numerous accolades that continue to motivate travelers to visit, what is commonly referred to as, Jefferson's County.  Livability named the destination one of 10 Best College Towns, 100 Best Places to Live and more recently, Top 10 Places to Retire, while Good Housekeeping magazine proclaimed Charlottesville to be the Happiest City in America.  Forbes Magazine named our area the Locavore capital of the world; Go Green Go Travel chose Charlottesville as their #1 destination for agritourism; and Wine Enthusiast Magazine proclaimed Charlottesville as one of America's 5 New Foodie Cities and Virginia as one of the top 10 wine destinations in the world. With its burgeoning arts and entertainment scene, Charlottesville remains a draw for visitors who attend our array of festivals and events that celebrate music, theater and innovation, not to mention food & wine.  A complete list of accolades can be found here:  http://www.visitcharlottesville.org/media/accolades/ .

 

About the Charlottesville Albemarle Convention & Visitors Bureau (CACVB):
In addition to serving as the global resource for marketing the tourism assets of Charlottesville and Albemarle County, Virginia, through www.visitcharlottesville.org, the CACVB assists tour operators, meeting planners, reunions and other groups in planning visits to the destination.  CACVB's mission is "to enhance the economic prosperity of City and County by promoting, selling and marketing the City of Charlottesville and County of Albemarle, as a destination, in pursuit of the meetings and tourism markets."  CACVB operates the Downtown Visitor Center (610 E Main St) which is open daily from 9 a.m. to 5 p.m., and a second visitor center, the Albemarle Tourism and Adventure Center downtown Crozet (5791 Three Notch'd Rd), as well as a touch-screen kiosk at Monticello's Thomas Jefferson Visitor Center.  In addition, the organization manages powerful social media channels; ExperienceCharlottesville on Facebook, @VisitCVille on Twitter, CVilleVA on Pinterest, and @CharlottesvilleVA on Instagram and Vimeo.

 



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