IMMEDIATE RELEASE 434.970.3632
revenue reached over $553 million in
Charlottesville and Albemarle County in 2014
All Virginia regions saw increased tourism revenue
while the state of Virginia topped $22 billion
Charlottesville, VA (October 5, 2015) - Data released by the United States Travel Association (USTA) reveals that tourism was again an important contributor to the local economy in 2014. Tourism revenue for Charlottesville and Albemarle County reached over $553 million, a $29 million increase over 2013. Local tourism-supported jobs totaled 5,402 while local tourism-related taxes were $18 million. All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home.
"Increases across the board in Charlottesville and Albemarle County were quite impressive," said Kurt Burkhart, Executive Director for the Charlottesville Albemarle Convention & Visitors Bureau. "Seeing a 5.6% increase in visitor spending, combined with employment up by more than 3.5% in tourism-related services is certainly good news."
With 133 localities reporting data, only 9 fared better than Charlottesville and Albemarle County combined when comparing visitor expenditures. Additionally, in job creation, only 10 localities exceeded the combined of Charlottesville and Albemarle County.
"We've got a lot to be proud of, and it's gratifying to know that we have helped to contribute to the ever-important bottom line for Virginia tourism, right here in Charlottesville and Albemarle County," said Burkhart
According to the US Travel Association, every region in Virginia posted an increase in tourism revenue last year. Tourism in Virginia generated $22.4 billion in travel spending. Tourism also supported 216,900 jobs in the Commonwealth and $1.5 billion in local taxes, an increase of 5.6 percent compared to 2013. The increase is largely attributed to Virginia's authentic, local travel experiences and surging culinary scene.
"These new figures illustrate the importance of investing in tourism, an industry which is helping to build a new Virginia economy, creating solid, good-paying jobs for our residents," said Governor Terry McAuliffe. "Travelers are coming to Virginia to experience our oysters, wine, craft beer and cider, as well as exceptional opportunities for outdoors lovers, history buffs, and people who just love adventure."
"Tourism is one of the five largest industries in Virginia, generating economic growth in all regions of the Commonwealth," said Secretary of Commerce and Trade Maurice Jones. ""What is even better is we have more opportunities for prosperity in this strategic sector. With continuing teamwork among state, local and private sector partners, we will capture to the fullest the benefits of our tremendous tourism assets."
"Tourism is an instant revenue generator for the Commonwealth, attracting millions of visitors every year looking to discover why Virginia is for Lovers," said Rita McClenny, president and CEO of Virginia Tourism Corporation. "2014 was another exciting year for the travel and tourism industries in Virginia, and we are thrilled to see such continued improvement in our tourism economy. Tourism is a driving force of Virginia's economy--it creates jobs, generates economic impact, and benefits businesses and communities across the state."
The Virginia Tourism Corporation is the state agency responsible for marketing Virginia to visitors and promoting the Virginia is for Lovers brand. Virginia is for Lovers is the longest-running state tourism slogan in the country. Virginia is for Lovers stands for love, pure and simple, and promotes the state as the ideal destination for loved ones to completely connect on a great vacation. Virginia is for Lovers was named one of the top 10 tourism marketing campaigns of all time by Forbes and was inducted into the National Advertising Walk of Fame in 2009.
Love is at the heart of every Virginia vacation. Go to http://www.virginia.org/ and start planning a trip or call 1-800-VISITVA to request a free, Virginia is for Lovers Travel Guide.
The Virginia Tourism Corporation receives its annual economic impact data from the U.S. Travel Association. The information is based on domestic visitor spending (travelers from within the United States) from per-person trips taken 50 miles or more away from home. Detailed economic impact data by locality is available on www.vatc.org under Research.
About the Charlottesville Albemarle Convention & Visitors Bureau (CACVB):
In addition to serving as the global resource for marketing the tourism assets of Charlottesville and Albemarle County, Virginia, the CACVB assists tour operators, meeting planners, reunions and other groups in planning visits to the destination. CACVB's mission is "to enhance the economic prosperity of City and County by promoting, selling and marketing the City of Charlottesville and County of Albemarle, as a destination, in pursuit of the meetings and tourism markets." CACVB operates the Downtown Visitor Center (610 E Main St) which is open daily from 9 a.m. to 5 p.m., and a second visitor center, the Albemarle Tourism and Adventure Center downtown Crozet (5791 Three Notch'd Rd), as well as a touch-screen kiosk at Monticello's Thomas Jefferson Visitor Center. The official website of the CACVB is www.visitcharlottesville.org. In addition, the organization manages powerful social media channels such as, ExperienceCharlottesville on Facebook, @VisitCVille on Twitter, CVilleVA on Pinterest, and @CharlottesvilleVA on Instagram and Vimeo.