Devil's Backbone Hoopla

Devils Backbone Brewing Company and Justin Billcheck Productions are excited to announce the initial music lineup and a preview of the activities for Hoopla, a new festival that will bring folks together to craft an adventure at Basecamp Brewpub & Meadows (200 Mosbys Run) starting Thursday, September 29 through Sunday, October 2. During Hoopla, attendees will enjoy 15 bands, including headliners The Revivalists and Old 97's, and an abundance of interactive events, like hiking, rare beer tastings, and human foosball.

Devils Backbone Hoopla festival goers can camp out, enjoy workshops, and outdoor activities alongside an incredible lineup of live music, award-winning craft beer, and great eats. Tucked away in the valley of Nelson County on 100 acres surrounded by Blue Ridge Mountains, Basecamp Brewpub & Meadows provides a picturesque backdrop for the four-day event.

Experiencing new music at Hoopla will give listeners the same sense of discovery that comes with trying a new beer. The featured bands are a sweet mix of bluegrass, Americana, alt-country, and rock from national touring acts, as well as some of the region's up and coming live bands. Bands rounding out the bill include:
Thursday:
· Trongone Band
A sound that falls perfectly between southern rock 'n soul and Americana jam.

· Adrian Duke Project
A seven-piece band covering a vast repertoire of music ranging from The Beatles and Van Morrison to Marvin Gaye and Ray Charles.

· Jeremiah Tall
A one-man show with a spin on folk rock.

Friday:
· Old 97's
Dallas' own alt-country act.

· Futurebirds
High energy, psychedelic country from Athens, Georgia.

· Holy Ghost Tent Revival
Horn-driven rock and roll, with a hint of blues, folk, and soul.

· SUSTO
Progressive country-rock inspired by a Latin American syndrome that translates to "panic attack."

Saturday:
· The Revivalists
Roots-driven rock out of New Orleans.

· Dylan Leblanc
An Americana singer-songwriter with roots in Muscle Shoals, Alabama.

· Major & The Monbacks
Reminiscent of retro 60's rock 'n roll, with psychedelic twang, soaring three-part harmonies, and the horn laden grit of southern soul.

· Gold Top County Ramblers
Acoustic bluegrass inspired string rock.

· Bryan Elijah Smith & The Wild Hearts
Alternative Americana with a powerful sound.

· And introducing Rainbow Kitten Surprise
Unique indie-pop hailing from Boone, NC.

The Hoopla Adventures will be activities, events and workshops that celebrate the seven amazing values that make up the Devils Backbone culture: Beer Positive, Passion, Adventure, Family, Humility, Integrity, and Stewardship. Every Adventure starts with a question, "Where do we want to go and how are we going to get there?" Our answer, by doing things the right way, never losing focus of the destination, and all the while having fun! The complete Hoopla Adventure schedule will be announced in April.
· Beer Positive: All beer is great beer
Brewery tours, beer and food pairings, rare beer tastings, home brewing demos

· Passion: Devotion to your craft
Music, storytelling, jam sessions

· Adventure: Always craft an adventure
Field trips, hiking, climbing wall

· Family: With each other always
Kid friendly activities, workshops, pumpkin decorating, campfire stories

· Humility: Strive to be the best by always learning
Painting, live & community art, 101 workshops, craft market

· Integrity: Be a good sport
Human foosball, 5K fun run, corn hole tournament, disc golf

· Stewardship: Leave it better than you found it
Trail cleanup, local charity fundraising, food & clothing drive

Tickets are now available, and the campground gates will open in the afternoon on Thursday at 11:30 a.m. Full festival, camping and daily passes will be available. More information on adventures, camping, and tickets can be found online at www.dbbrewingcompany.com. You can also follow along on social #DBHoopla on Facebook/devilsbackbonebrewingcompany, Twitter @dbbrewingco and Instagram @devilsbackbonebrewingcompany for updated event information.

About Devils Backbone Brewing Company
Devils Backbone operates two breweries in the heartland of Virginia, the original Basecamp Brewpub & Meadows and Outpost Brewery & Tap Room (50 North Wind Lane, Lexington, VA.) Devils Backbone beers are inspired by the great brewing traditions of Europe and the ingenuity of modern craft brewing and have earned numerous accolades exceling in the art of lager brewing in an ale dominated industry.
Basecamp Brewpub is home to the original pilot brewery, a "test kitchen" for beer recipe formulation. The pub's 16 taps pour fresh craft beer to compliment a menu of award-winning smoked meats and pub fare. The Meadows offers an outdoor experience at Basecamp including hiking trails, bike races and camping. Guests can enjoy wood-fired dishes from the Oak Grill, grab a beer from one of the 20 outdoor taps and sit in Adirondack chairs around the campfires while looking out over the stunning Three Ridges Skyline.

About Justin Billcheck Productions
Justin Billcheck Productions is an event production company based out of Central Virginia with over 10 years of experience producing large outdoor events. Justin has a long history of producing events at Devils Backbone Brewing Company since 2009 and is co-founder of the Virginia Craft Brewers Festival and The Festy Experience. In addition to producing events at Devils Backbone Brewing Company, Justin Billcheck Productions is also an operations manager for The Bonnaroo Music Festival (Manchester, TN), Outside Lands Music & Arts Festival (San Francisco, CA), and The Foxfield Races (Charlottesville, VA).