Charlottesville Albemarle Convention & Visitors Bureau Launches Community Conversations on Regional Identity

CHARLOTTESVILLE, VA – The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) today announced the full schedule of Defining Us: A Regional Identity Workshop sessions taking place throughout July, inviting residents from across the region to participate in shaping a new, community-rooted tourism brand.

These sessions are part of the ongoing Charlottesville Albemarle Community-Led Brand Initiative, launched earlier this summer, to ensure that the region’s tourism identity and story are shaped by the people who live it every day. The goal is to create a brand that feels honest, inclusive, and reflective of both Charlottesville and Albemarle County—one that welcomes visitors while staying true to local voices and values.

“It’s our time to give voice to who we are—let them hear from us directly. From all of us,” said Courtney Cacatian, Executive Director of the CACVB. “This isn’t just about tourism—it’s about identity, connection, and belonging. It’s about telling our own story, together.”

The initiative includes seven Defining Us: Regional Identity Workshop sessions:

• Four in-person sessions hosted at locations across Charlottesville and Albemarle County
• Three virtual sessions via Zoom, including options during the day, evening, and weekend to maximize accessibility

Each 90-minute session offers participants the chance to share stories, explore shared values, and reflect on what makes this region meaningful—information that will directly inform the tone, voice, and visual identity of the new regional brand.

Community members are also encouraged to take the online community survey, open now through July 31 at WeSeeYouCville.org.

DEFINING US: A REGIONAL IDENTITY WORKSHOP SCHEDULE – JULY 2025

In-Person Sessions

• White HallMonday, July 14 | 6:00–7:30 PM
  Greenwood Community Center
  
  
• CharlottesvilleWednesday, July 16 | 6:00–7:30 PM
  Jefferson School African American Heritage Center
  
  
• Samuel MillerTuesday, July 29 | 6:30–8:00 PM
  Yancey Community Center
  
  
• RivannaThursday, July 31 | 3:00–4:30 PM
  Hilton Garden Inn Charlottesville

Registration is encouraged but not required for in-person sessions.

Virtual Sessions

• Evening Session
• Tuesday, July 15 | 6:00–7:30 PM
• Weekend Session
• Saturday, July 19 | 11:00 AM–12:30 PM
  
  
• Daytime Session
• Monday, July 28 | 11:30 AM–1:00 PM
  
  

Visit WeSeeYouCville.org to RSVP for a session and access more information.

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About the Charlottesville Albemarle Convention & Visitors Bureau

The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) welcomes thousands of visitors to the region each year from all over the world who are seeking a variety of unique experiences in history, food, wine, spirits, and adventure. The CACVB serves as the global resource for marketing the tourism assets of the City of Charlottesville and County of Albemarle, and assists tour operators, meeting planners, and other groups in planning visits to the destination. The CACVB’s mission is to enhance the economic prosperity of the people of the City and County by promoting, selling, and marketing the area as a destination, in pursuit of the meetings and tourism markets.