Destination Development Initiatives

The Destination Development team at the Charlottesville Albemarle Convention & Visitors Bureau (CACVB) works to position tourism as a vital contributor to the quality of life in Charlottesville and Albemarle County. This strategic, long-term approach involves planning, managing, and promoting the destination in ways that enhance its brand strengths and economic prosperity.


By fostering multi-stakeholder partnerships among residents, businesses, and government agencies, Destination Development creates a welcoming environment for visitors while addressing community needs. Relationship building is central to this work—many impactful collaborations begin here, as partnerships help identify gaps, strengthen the destination’s competitive advantages, and ensure its long-term success for both the community and its guests.

We invite you to learn more about our ongoing work and initiatives below. For questions about Destination Development, email development@visitcharlottesville.org.