Charlottesville Albemarle Convention & Visitors Bureau
Nonprofit Tourism Marketing Program
This program has been temporarily suspended, though we still do plan to distribute marketing funds at a later date.
The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) Nonprofit Tourism Marketing Program is designed to stimulate overnight stays and visitor spending from visitors 50+ miles away through local tourism event sponsorship with financial marketing support. This sponsorship helps to extend CACVB brand awareness, marketing campaigns, and initiatives. The objective of this program is to bolster the limited event marketing dollars, resulting in increased visitor spending, revenue, and jobs. These funds are intended to purchase advertising opportunities through sponsorship recipients designed to attract overnight visitors to applicant events.
This program is open to any event that generates overnight visitation (typically longer than one day) in Charlottesville or Albemarle County. It is open to Charlottesville and Albemarle County partners that produce and host events in the area, with the principal Virginia entity responsible for the event being the applicant. Please note: There is no longer a Signature Event program. All sponsorships will be awarded through this competitive process.
The funds must be used to market to potential visitors in a 50+ mile radius. These advertisement placements must be stated in this application. Proof of advertisement must be submitted with the final event report. Up to 25% of the awarded grant funds can be used to create promotional materials, provided they include the CACVB logo.
Click here to download the form: CACVB Nonprofit Tourism Marketing Program Application.