Research & Funding Resources

Learn about current tourism research in Charlottesville and Albemarle County and funding resources available.

For more resources, please login to the Partner Portal

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Tourism Master Plan

In June 2024, the CACVB Board approved a long-term tourism master plan to help increase tourism and its economic impact across the Charlottesville/Albemarle region. We partnered on this initiative with SIR, a Richmond-based strategy and research firm, who conducted interviews and an online survey of our partners as part of this assessment.

SIR Past and Prospective Visitor Profile

We embarked on this tourism master plan with the belief that there is a shared vision for our future. Over the last year, we have discovered that all our stakeholders desire a balance of quality of life and economic sustainability that honors our landscapes, highlights our culture, and makes everyone feel welcome. This plan is crafted in a way that brings in diverse perspectives and provides a 20-year plan that will build our community, provide economic opportunity, and guard our environment for generations to come.

We are thrilled to announce our first-ever Tourism Master Plan - Destination 2045: Crafting Our Tourism Future Together

The tourism master plan will be executed in a series of 3-year strategic plans, the first of which was passed by the CACVB board in October 2024 - CACVB Strategic Plan FY2026 - 2029

Grant Funding & Sponsorships

If you are looking for funding assistance to support initiatives and projects, the Destination Development team can help connect you to upcoming opportunities.

We focus on experiences that appeal to the visitor. Generally, these experiences attract individuals from 50+ miles away and generate overnight visitation. Below are a few organizations that offer reoccurring funding opportunities.

Need help with an application? Speak with one of our Destination Development Managers directly for support.