Research
Learn about current tourism research in Charlottesville and Albemarle County.
Tourism Master Plan
We are working on a long-term strategic plan to help increase tourism and its economic impact across the Charlottesville/Albemarle region. We are partnering on this initiative with SIR, a Richmond-based strategy and research firm, who have conducted interviews and an online survey of our partners as part of this assessment.
SIR Past and Prospective Visitor Profile
SIR Community Stakeholder Engagement
As someone familiar with the Charlottesville region, your perspective and voice are important in this planning process. We especially encourage businesses in the tourism and hospitality industry (including restaurants, retail, the arts, outdoor recreation, wineries, craft beverages, hotels and other accommodations, etc.) to attend our April 22, 2024 Board Meeting to provide their input. There will be opportunities for partners to engage with the discussion outside of providing public comment.
CACVB April Board Meeting
Monday, April 22, 2024
2 - 4 PM
City Space Large Conference Room
100 Fifth St NE Charlottesville, VA 22902
Research
Economic Impact
Virginia Tourism Corporation releases locality-based economic impact reports annually. It also provides weekly lodging report, consumer research and more here.
DEI Executive Summary
The CACVB believes that everyone should feel welcome to visit Charlottesville and Albemarle County. Through internal practices and external interactions, the CACVB works to fulfill that vision. Read more about our DEI plan here.
Tourism Master Plan
Recognizing the need for long-term planning and collaboration, the CACVB is embarking on a long-term tourism plan. SIR, a research firm based in Richmond, is supporting this effort.
The main components of the project are a past and prospective visitor surveys to gauge current perception of the area, stakeholder engagement outreach and a survey, and an action plan that will be presented in April 2023. To find out more information, email Courtney Cacatian at ccacatian@albemarle.org.
STR Reports
STR reports monthly on occupancy rates, average daily rate and revenue per available room for the 50+ hotels in our area. You can see the trend charts below.
