Mobile Visitor Centers Begin Summer Break on July 24th.
The Mobile Visitor Centers will be on Summer Break from July 24th to August 6th. Visitors looking for information can visit the Albemarle County Office Building (401 McIntire Rd.) Monday—Friday, 9 a.m. to 5 p.m. or by calling 434-293-6789.
More InfoResearch
Learn about current tourism research in Charlottesville and Albemarle County.
Tourism Master Plan
In June 2024, the CACVB Board approved a long-term strategic plan to help increase tourism and its economic impact across the Charlottesville/Albemarle region. We partnered on this initiative with SIR, a Richmond-based strategy and research firm, who conducted interviews and an online survey of our partners as part of this assessment.
We are thrilled to announce our first-ever Tourism Master Plan - Destination 2045: Crafting Our Tourism Future Together.
We embarked on this tourism master plan with the belief that there is a shared vision for our future. Over the last year, we have discovered that all our stakeholders desire a balance of quality of life and economic sustainability that honors our landscapes, highlights our culture, and makes everyone feel welcome. This plan is crafted in a way that brings in diverse perspectives and provides a 20-year plan that will build our community, provide economic opportunity, and guard our environment for generations to come.
Read the full plan below.
Research
Economic Impact
Virginia Tourism Corporation releases locality-based economic impact reports annually. It also provides weekly lodging report, consumer research and more here.
DEI Executive Summary
The CACVB believes that everyone should feel welcome to visit Charlottesville and Albemarle County. Through internal practices and external interactions, the CACVB works to fulfill that vision. Read more about our DEI plan here.
Tourism Master Plan
Recognizing the need for long-term planning and collaboration, the CACVB is embarking on a long-term tourism plan. SIR, a research firm based in Richmond, is supporting this effort.
The main components of the project are a past and prospective visitor surveys to gauge current perception of the area, stakeholder engagement outreach and a survey, and an action plan that will be presented in April 2023. To find out more information, email Courtney Cacatian at ccacatian@albemarle.org.
STR Reports
STR reports monthly on occupancy rates, average daily rate and revenue per available room for the 50+ hotels in our area. You can see the trend charts below.
