This year for National Travel and Tourism Week (May 3rd-9th) we will be highlighting the resiliency and power of tourism. Though we are all sheltering in place, the spirit of travel remains as strong as it ever was. Throughout the week, we will focus on a number of virtual offerings that honor the spirit of travel in recognition of the industry’s strength, selflessness and resiliency, even in the face of adversity. Each day of the Week has its own theme:

  • Monday is all about shining a spotlight on our Local Tourism Heroes, tourism partners who have gone above and beyond with acts of kindness, generosity and hospitality
  • On Takeout Tuesday we'll turn our attention to the local restaurant industry
  • Wednesday will showcase Charlottesville & Albemarle County’s world-renowned tourism attractions and UNESCO World Heritage sites
  • Thursday: local craft beer, wine and spirits
  • For Fresh Air Friday, we invite residents and future visitors to acquaint themselves with local outdoor recreation opportunities
  • To wrap up the week, on Saturday we will share how our dedicated team of travel specialists have shown their commitment to the spirit of travel these past few weeks--they've been busy!

“During these difficult times when the tourism industry has come to a grinding halt, I am overwhelmed by the innovative spirit and genuine togetherness that first attracted me to this line of work,” said Courtney Cacatian, Executive Director of the CACVB. “While many of our partners are unable to work, they are finding ways to contribute, give back and prepare for the future. National Travel and Tourism Week is how we honor these partners every year and the extreme circumstances of this year have shown a spotlight on our industry’s resiliency and optimism.”

Virginia vineyard and mountains

National Travel and Tourism Week is an annual tradition created by the U.S. Travel Association when travel and tourism professionals across the country unite to celebrate the value travel holds for the economy, businesses and personal wellbeing.

Rivanna River Downstream

Tourism is big business in Virginia. In 2018, visitors to Charlottesville & Albemarle County spent $654 million, which supported nearly 6,000 jobs and contributed $22 million in local taxes. When it is safe to travel again, locally and regionally, travel will be what invigorates the local economy, and tourism will be a vital part of Virginia’s overall economic recovery.

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